Appearance
Messaging Overview
The Messaging area is where you send one-time email and SMS messages to your subscribers, organized around three top-level concepts:
- Broadcasts — one-time emails or SMS sent to a chosen set of recipients (newsletters, appeals, event announcements).
- Audiences — opted-in subscriber lists with explicit subscription state (subscribed, unsubscribed, bounced, etc.).
- Templates — reusable email layouts and SMS bodies you can load into a broadcast.
Channels
Two delivery channels share the same broadcasts list and audiences:
- Email — full drag-and-drop layout builder, subject/preheader/from-name, mobile and desktop preview.
- SMS — text body with merge tags and segment-counter; opt-in required for compliance.
Where to start
| If you want to... | Go to |
|---|---|
| Send a one-time email or text | Broadcasts |
| Build or grow a subscriber list | Audiences |
| Save a layout for reuse | Templates |
| Track delivery + opens + clicks | Sent Overview |
| See per-recipient delivery status | Email Delivery Status / SMS Delivery Status |
Compliance
- Email — sending from a verified domain is strongly recommended for deliverability. Unsubscribed and bounced contacts are auto-excluded from sends.
- SMS — recipients must explicitly opt in. Replying STOP permanently opts a contact out of future SMS from your sending number.