Audiences

An audience is a curated list of subscribers you send broadcasts to. Audiences differ from CRM segments in two important ways:

• Subscription state — every contact in an audience has explicit subscription status (subscribed, unsubscribed, bounced, etc.). Segments don't track this.
• Static membership — adding a contact to an audience is a deliberate action. Segments are dynamic filters that re-evaluate every time they're used.

Use audiences for newsletter lists, donor relations lists, event-attendee lists — anywhere you need a stable group of opted-in subscribers.

Subscription states

Every contact in an audience has one of these states:

• Subscribed — opted in. Receives broadcasts.
• Unsubscribed — clicked the unsubscribe link or was manually unsubscribed. Skipped on sends.
• Bounced — repeatedly undeliverable. Skipped on sends to protect your sending reputation.
• Suppressed — globally blocked (spam complaint, manual block). Skipped on sends.
• Cleaned — automatically removed because of repeated bounces or extended inactivity.

How audiences feed broadcasts

When you build a broadcast, you point the Send To Audiences input at one or more audiences. Only contacts with subscribed status and a reachable email/phone receive the broadcast.

Creating an audience

1. Click New Audience on the Audiences list.
2. Give it a name (and optional description).
3. Open the audience and click Add Contacts. You have three methods:
   • Single Contact — type in an email/phone manually
   • Import CSV — bulk upload from a spreadsheet
   • From Segments & Tags — copy contacts from existing CRM segments or tags

See Audience Contacts for details on each method.

Editing and deleting

Click the pencil icon on the audience header to rename or update the description. Delete an audience from the row menu on the list — note that this only removes the audience, not the contacts themselves.