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Broadcast Recipients
The Recipients tab decides exactly who gets your broadcast. You combine inputs from up to five sources, with exclusions taking precedence over inclusions.
The five inputs
Send To Audiences
Pre-built lists of subscribers. The most common starting point — pick one or more audiences and the broadcast goes to everyone subscribed to them.
Don't Send To
Exclusion lists. Anyone in a "don't send to" audience is removed from the recipient pool, even if they're included via another input. Use this for audiences who already received a related message, or who have opted out of a specific topic.
Send To Segments
Dynamic groups built from CRM filters (e.g. "all donors who gave in the last 90 days"). Segments re-evaluate at send time, so the broadcast goes to whoever matches the filter at that moment.
Send To Tags
Static tag-based selection. Adds every contact tagged with one of the chosen tags.
Individual Recipients
Hand-picked contacts added one by one. Useful for VIP recipients, internal stakeholders, or test sends to specific people.
How reachability is computed
Each contact is counted once even if they match multiple inputs. After de-duplication, contacts are filtered by reachability:
- Email broadcasts — only contacts with a valid email and
subscribedstatus are kept. Unsubscribed, bounced, suppressed, and cleaned contacts drop out. - SMS broadcasts — only contacts with a primary mobile phone and SMS opt-in are kept. Landlines, opt-outs, and missing numbers drop out.
Recipient Preview
The preview pane on the right shows the live count of contacts who will actually receive the broadcast. It updates as you add or remove inputs. Click into the preview to spot-check the actual contacts before you send.
TIP
Exclusions always win. If a contact is in Send To Audiences AND Don't Send To, they will not receive the broadcast.